Waste of money in PPC / CPM advertising
For PPC /CPM advertising, the advertiser pays for every click or every impression of an advertisement. Many times the ad they are showing is not relevant like the one below
PPC / CPM waste of money
The jewellery fair was held on 14th March 2011, but the advertisement is shown regularly even today , more than 3 months after the event. The advertiser is billed for every click or impression, though it is a waste of money since the event is already over.
Categorised as: ad networks